ARTISTS and Sharing of Genres
Music Television not only helped legendary artists such as The Beatles stay strong, but also brought rise to up and coming bands like Kiss. Many different age groups tuned into MTV, which helped artists like The Beatles maintain fans and even create new ones. MTV showed documentaries about artists careers and personal lives. These documentaries were called "rockumentaries".
At first, the Rock music genre was big on MTV, but as years went by and tastes changed, pop and Hip-hop began to take over. One major influential figure for the pop genre was Michael Jackson. In 1983, he created the Thriller video, which is a 17 minute film where Michael becomes a werewolf. This is significant to MTV because this film proves that a music video could become a complete story.
Towards the late 80s and early 90s, the network would also devote time to bands that played what was then called "college rock" or the Alternative genre on their 120 Minutes series. MTV would also welcome the Heavy Metal genre with the show Headbanger's Ball.
In the mid 90s, MTV would start to bring Hip-hop acts into regular rotation, as well as "grunge" and Alternative Rock that had been popularized by the shows 120 minutes and Yo! MTV Raps. At this time, MTV was very big into playing "boy bands" and "girl groups" such as the Backstreet Boys, Britney Spears, and Christina Aguilera. Some critics say that this is what displaced the Rock music genre. "The popular "grunge" and Alternative rock groups were Nickelback and Creed, along with Linkin Park, Korn, and Slipknot." (nytimes.com) These groups brought a harder sound to the world and MTV helped to bring it mainstream.
At first, the Rock music genre was big on MTV, but as years went by and tastes changed, pop and Hip-hop began to take over. One major influential figure for the pop genre was Michael Jackson. In 1983, he created the Thriller video, which is a 17 minute film where Michael becomes a werewolf. This is significant to MTV because this film proves that a music video could become a complete story.
Towards the late 80s and early 90s, the network would also devote time to bands that played what was then called "college rock" or the Alternative genre on their 120 Minutes series. MTV would also welcome the Heavy Metal genre with the show Headbanger's Ball.
In the mid 90s, MTV would start to bring Hip-hop acts into regular rotation, as well as "grunge" and Alternative Rock that had been popularized by the shows 120 minutes and Yo! MTV Raps. At this time, MTV was very big into playing "boy bands" and "girl groups" such as the Backstreet Boys, Britney Spears, and Christina Aguilera. Some critics say that this is what displaced the Rock music genre. "The popular "grunge" and Alternative rock groups were Nickelback and Creed, along with Linkin Park, Korn, and Slipknot." (nytimes.com) These groups brought a harder sound to the world and MTV helped to bring it mainstream.