MTV's Early goals and actions
Soon after MTV first began to broadcast their music videos, they had their goals set high. MTV would want to and soon dominate cable companies all over the world. They would target every age group they could such as children with Nickelodeon and the older between the ages of 25-54 with VH1 (Video Hits One).
"MTV expanded its programming to MTV news, which kept viewers and fans in the loop about artists, culture, and current music trends." (http://web.ebscohost.com)
At the time, the young network was criticized for not playing many black artists. This quickly changed once Michael Jackson became a superstar. The network was also attacked by the Hardcore Punk band, Dead Kennedys with their classic MTV Get Off The Air, saying the young network is responsible for devaluing the importance of music. MTV has also been thought of as being "a den of filth" by conservative moral guardians because of its dangerous behavior, left-wing activism, and political correctness. Of course, none of this hurt the networks popularity, as it is still around today and providing entertainment to millions of viewers daily.
In the 1992 presidential election, Bill Clinton boosted his youth support with appearances on MTV. Once he became president, he attended many interviews associated with the MTV network. These interviews involve MTV talking with Bill about the problems with the younger generation, which include drugs and violence. One of the big interviews was the "Enough is Enough" interview. "But I have to tell you, no matter what we do with the laws, we have to have a change in behavior and attitude and feeling among young people all across this country, in every community in the country." (Bill Clinton)
While this revolution in music was happening, MTV was also focusing on bringing "non-music" shows to its viewers. The first shows include The Real World and Beavis And Butthead. MTV became home to a variety of shows such as the animated program Liquid Television. Showing more than just music, MTV's viewing audience grew even larger.
"MTV expanded its programming to MTV news, which kept viewers and fans in the loop about artists, culture, and current music trends." (http://web.ebscohost.com)
At the time, the young network was criticized for not playing many black artists. This quickly changed once Michael Jackson became a superstar. The network was also attacked by the Hardcore Punk band, Dead Kennedys with their classic MTV Get Off The Air, saying the young network is responsible for devaluing the importance of music. MTV has also been thought of as being "a den of filth" by conservative moral guardians because of its dangerous behavior, left-wing activism, and political correctness. Of course, none of this hurt the networks popularity, as it is still around today and providing entertainment to millions of viewers daily.
In the 1992 presidential election, Bill Clinton boosted his youth support with appearances on MTV. Once he became president, he attended many interviews associated with the MTV network. These interviews involve MTV talking with Bill about the problems with the younger generation, which include drugs and violence. One of the big interviews was the "Enough is Enough" interview. "But I have to tell you, no matter what we do with the laws, we have to have a change in behavior and attitude and feeling among young people all across this country, in every community in the country." (Bill Clinton)
While this revolution in music was happening, MTV was also focusing on bringing "non-music" shows to its viewers. The first shows include The Real World and Beavis And Butthead. MTV became home to a variety of shows such as the animated program Liquid Television. Showing more than just music, MTV's viewing audience grew even larger.